Biden campaign releases ad criticizing Trump on gun control on anniversary of Uvalde school shooting.

The Biden campaign marked the second anniversary of the tragic mass shooting at Robb Elementary in Uvalde, Texas, with the release of a powerful new digital ad that takes aim at former President Donald Trump on the issue of gun control. The ad opens with a solemn message, “We honor those we lost in Uvalde,” displayed on a somber black screen. Accompanied by the hymn “Ave Maria,” the ad transitions to images of an altar memorializing the 19 children and two teachers lost in the 2022 massacre, followed by scenes of President Biden and first lady Jill Biden visiting Uvalde in the aftermath.

The ad then highlights Biden’s commitment to gun control, stating, “Joe Biden expanded background checks and is fighting to ban assault weapons,” juxtaposed with footage of a speaking mouth uttering the words, “Donald Trump did nothing to keep us safe.” The emotional ad concludes with a final image of the Bidens at a Uvalde memorial and the resolute statement, “I’ll never forget, I’ll never stop fighting.”

This 30-second ad is a part of the campaign’s significant media ad buy for May, targeting Latino voters in key battleground states such as Arizona, Pennsylvania, and Nevada. The ad will also be made accessible with subtitles in Spanish to ensure a broader reach among Hispanic communities.

Julie Chavez Rodriguez, the Biden-Harris campaign manager, emphasized the need for action against gun violence, stating, “No family should have to endure the pain and trauma that families in Uvalde will continue to experience for the rest of their lives.” As gun-related fatalities remain a significant concern, President Biden and Vice President Harris are actively working with bipartisan leaders to address this urgent crisis.

In a bid to secure the support of Latino voters in crucial states, the Biden campaign is stepping up its efforts to engage this demographic, recognizing its pivotal role in the upcoming election. President Biden’s narrow victory in Arizona in 2020, coupled with the increasing Latino voter population, underscores the importance of connecting with this community.

The Biden campaign’s recent ad releases, including the Uvalde ad and a TV spot narrated by actor Robert De Niro, highlight the campaign’s strategy of scrutinizing Trump’s past presidency. The De Niro-narrated ad, titled “Snapped,” paints a bleak picture of a potential second term under Trump, using phrases like “dictator,” “bloodbath,” and “terminate the Constitution” to underscore the perceived dangers of a Trump re-election.

With the first general election presidential debate scheduled for June 27 in Atlanta, the Biden campaign is intensifying its efforts to sway voters away from their political opponent. The strategic release of impactful ads and the focus on key issues like gun control demonstrate the campaign’s resolve to secure victory in the upcoming election.