Donald Trump’s campaign sells shirts like Taylor Swift’s tour.

There is a buzz swirling around the upcoming 2024 election, and it involves none other than former President Donald Trump and pop sensation Taylor Swift. Despite not having Taylor’s support, Trump’s campaign is making waves by using her brand to appeal to voters.

On Thursday, Trump’s team unveiled a new line of “Trump Era” T-shirts, drawing inspiration from Swift’s iconic Eras Tour apparel. The shirts feature a grid of photos of the ex-president, arranged in a familiar tiled design reminiscent of Swift’s own merchandise. Priced at $36, these shirts are aimed at garnering support from Taylor Swift fans, or “Swifties,” as they are affectionately known.

A tweet from Trump’s headquarters beckons all Swifties to join the cause and purchase the Trump Era shirt. While Taylor Swift has not publicly responded to this merchandising tactic, her fans have been vocal in their disapproval. Some have called out the similarities and accused Trump of infringement, urging Swift to take legal action.

Trump is not the only figure in the 2024 election race capitalizing on Taylor Swift’s popularity. The Harris-Walz camp has also released Eras-inspired friendship bracelets on their website. The key difference here is that Taylor Swift has openly endorsed Kamala Harris, praising her leadership qualities and dedication to important causes.

Swift’s endorsement of Harris comes after Trump’s previous misuse of AI-generated images depicting her as a supporter of his MAGA campaign. In response to Swift’s endorsement of his opponent, Trump made dismissive remarks about her political stance and predicted that she would face consequences for her views in the marketplace.

Despite the controversy surrounding Trump’s use of Swift’s image, his campaign shows no signs of slowing down. The new merchandise inspired by Swift’s Eras Tour serves as a reminder of the intersection between politics and pop culture in the upcoming election.