New ads promote Biden’s plan to reduce prices in swing states.
President Joe Biden’s landmark climate and social spending law, the Inflation Reduction Act, has garnered support from 7 in 10 Americans, according to recent polls. However, only about half of the country is familiar with the law. To boost awareness, a new $1.4 million advertising campaign is set to launch in Michigan and Wisconsin, targeting voters in these crucial battleground states.
The TV spots, scheduled to air over the next three weeks on local channels in Milwaukee, Grand Rapids, and Flint, highlight the potential of the legislation to spark a manufacturing renaissance in regions impacted by outsourcing. Passed in 2022 without Republican support, the law injects federal tax credits and subsidies into building a domestic green economy to compete with China. Since its enactment, the U.S. has seen an increase in clean energy projects and manufacturing jobs, with manufacturers doubling their construction spending and nearly 1 million new jobs added.
Despite initial skepticism, even Republican-dominated states like Georgia have benefited from green-energy investments. The ad campaign, funded by the Evergreen Collaborative, a climate group established by alumni of Washington Gov. Jay Inslee’s campaign, features Democratic governors from Michigan and Wisconsin endorsing the legislation. Both governors, who secured reelection in 2022, have higher approval ratings than Biden and aim to bolster support for the law.
In a compelling 30-second spot, Michigan Gov. Gretchen Whitmer emphasizes the state’s role in manufacturing electric cars and batteries, a partnership with the Biden administration that has shifted production from China to the U.S. The ad showcases General Motors’ electric pickups and highlights the economic benefits of local production.
The Wisconsin ad draws parallels to President Ronald Reagan’s iconic 1984 campaign spot, emphasizing Governor Tony Evers’ collaboration with the Biden administration to power homes with renewable energy. By showcasing the installation of solar panels and energy-efficient windows, the ad paints a picture of a sustainable future shaped by collaborative efforts.
As the 2024 presidential election approaches, the competition between Biden and former President Donald Trump intensifies. With both candidates polling strongly in key states like Michigan and Wisconsin, the success of Biden’s administration in fostering economic growth will be crucial in securing electoral votes.
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