New advertisement by Harris targets Black men in Pennsylvania.

Vice President Kamala Harris is making strides in her campaign to secure the vote of men in the Philadelphia area, and one local resident named Duke is here to share his support for her in a compelling new ad. Duke, a Southwest Philadelphia resident, stars in the 30-second ad titled “She Can Do It,” which will start airing on broadcast and cable television stations in Philadelphia on Thursday.

In the ad, Duke is seen sitting on a stoop, speaking directly to the camera about his admiration for Harris. He describes how he sees Harris as a strong, relatable Black woman who stands firmly on her beliefs and exudes empathy in her actions. As footage of Harris flashes on the screen, Duke emphasizes her powerful presence and commitment to her words, declaring his support for her in the upcoming election.

This ad is strategically scheduled to air during local broadcasts of Philadelphia 76ers NBA basketball games, as well as during ad breaks on TNT coverage of NBA games and the popular “Inside the NBA” pregame show. Additionally, it will be shown on networks that are popular among Black viewers, including BET, OWN, and VH1. This ad is part of a larger $370 million national advertising campaign leading up to Election Day.

The message of the ad is targeted towards Black men in Pennsylvania and other voters who may have reservations about electing a woman as the next president. With recent polls showing Harris trailing former President Donald Trump among men by double digits, and signs of dwindling support among traditionally Democratic Black voters, it is crucial for Harris to connect with these groups to secure their votes in the upcoming election.

Recognizing the importance of digital media consumption, the ad first made its appearance on streaming platforms. Viewers streaming the Fox telecast of the Philadelphia Eagles – New York Giants NFL game on Hulu were among the first to spot the ad, showcasing the power of targeted digital video advertising. This method allows for ads to reach specific audiences, in this case, male viewers in the Philadelphia area watching the game on Hulu.

In conclusion, Vice President Kamala Harris’s campaign is making a strong push to appeal to male voters in the Philadelphia area, with Duke’s heartfelt endorsement serving as a testament to her qualities as a leader. As Election Day approaches, Harris continues to reach out to a diverse range of voters, emphasizing empathy, strength, and relatability as key qualities that make her the ideal candidate for the job.