New Tool Measures Music Artists’ Influence for Brand Deals

Are you an avid music fan curious about the latest trends and industry insights? Look no further as Luminate, a leading provider of streaming data, introduces an innovative tool called the Luminate Index. This cutting-edge tool utilizes data from major streaming platforms like Spotify, Apple Music, and Amazon Music, along with global consumer research insights, to provide “influence scores” for artists. These scores are based on five key areas: music streaming footprint, social media presence, public awareness, public appeal, and fan engagement at live shows and events.

Designed to assist brands, agencies, labels, and other industry players, the Luminate Index helps evaluate artists for partnerships, endorsements, marketing campaigns, creative integration, and more. It’s a game-changer for those looking to make informed decisions in the fast-paced world of music and entertainment.

The latest Luminate Index for Q3 of 2024 has revealed the top 10 highest artist scores, with Taylor Swift leading the pack with a perfect score of 100. Other renowned artists like Adele, Beyoncé, Elton John, Rihanna, Eminem, Shakira, Ariana Grande, Lady Gaga, and Dolly Parton also make it to the list, showcasing their widespread influence and appeal.

In a groundbreaking move, Luminate has announced a partnership with Sony Audio to provide high-level insights and consultation. This collaboration aims to strengthen cultural connections between the Sony brand and relevant audiences across various entertainment platforms. Jordy Freed, head of brand, business development & strategy at Sony Corporation of America, emphasizes the importance of leveraging proprietary data in today’s rapidly evolving entertainment landscape. With Luminate’s expertise in data analytics and customer behavior insights, Sony Audio is poised to enhance its cultural relevance and strategic investments in the industry.

Excited to explore the possibilities of the Luminate Index and its impact on the music and entertainment landscape? Stay tuned for more updates and insights as Luminate continues to redefine industry standards and provide invaluable tools for navigating the ever-changing world of entertainment. Dive deeper into the world of music influence and cultural relevance with Luminate’s cutting-edge solutions.