Taylor Swift fans can now earn digital friendship beads in a TikTok experience.

If you thought you’ve seen enough of Taylor Swift Eras Tour content, think again! TikTok has just launched an exciting in-app experience for Swifties, featuring a series of challenges over the next 11 weeks. With Taylor Swift having released 11 studio albums, each LP will have its own themed profile frames and beads for fans to create their digital keepsakes.

Dubbed as #TSTheErasTour experience, this gives fans the opportunity to complete album-themed tasks every week. By doing so, they will earn themed-profile frames and digital beads that will eventually add up to their very own bespoke in-app friendship bracelets. And for those dedicated Swifties who complete all 11 weeks of tasks, there will be a special final Swiftie profile frame awaiting them as a gift.

Aside from the challenges, the experience will also showcase video highlights from each tour stop over the 11-week period. Fans can look forward to a playlist connected to each week’s album theme as well. To access the Eras Tour experience, simply click on the anchor symbol on Swift content on TikTok or interact with the search banners related to Eras Tour.

This new initiative on TikTok follows a previous one launched in April in partnership with Taylor Swift’s latest album, The Tortured Poets Department. The platform allowed fans to come together and celebrate the album, resulting in over 3.2 million creator videos using the Tortured Poets hashtag.

Meanwhile, Taylor Swift is still captivating audiences across Europe with her Eras Tour, including a recent performance in Cardiff, Wales. During the show, she surprised fans with a live debut performance of the Anthology edition of the Tortured Poets song “I Hate It Here,” which was seamlessly paired with the Folklore track “The Lakes” in an acoustic mash-up section of the concert.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *