Taylor Swift’s album ‘The Tortured Poets Department’ is still popular.

Taylor Swift continues to dominate the music industry with her record-breaking album, The Tortured Poets Department, spending its eighth week at No. 1 on the Billboard 200. This achievement ties Folklore for the second-longest run at the top for Swift, behind only 1989 and Fearless. The album’s success is unprecedented, with Swift extending her record for the most weeks spent at No. 1 on the Billboard 200 to 77, surpassing Elvis Presley’s 67 weeks.

What sets The Tortured Poets Department apart from Swift’s previous albums is not just how she achieved success but also how long she has maintained it. Swift’s unique rollout strategy, including strategic releases of bonus content like acoustic renditions and first-draft phone memos, has kept her album’s sales and streams consistently high. In its first tracking week, the album sold 1.914 million total album units in the United States, generating an estimated $38.3 million.

Swift’s extended rollout plan has not gone unnoticed by her fellow artists. Billie Eilish, who released her album Hit Me Hard and Soft, also offered various physical and digital editions to boost her first-week numbers. The competition between Swift and Eilish resulted in both artists achieving over 300,000 equivalent album units in a single week, a rare feat in the music industry.

Swift’s dominance has led to a wave of deluxe editions and additional versions from other artists in an attempt to compete. While some industry insiders question Swift’s strategy, labeling it as chart obsession, others acknowledge her business acumen and the loyalty of her fan base, which drives her success.

Looking ahead, fans are eagerly anticipating Sabrina Carpenter’s upcoming album, Short n’ Sweet, as she climbs the Billboard charts with hit singles like “Please Please Please” and “Espresso.” Carpenter, a close friend of Swift’s, is set to release her album in August, and fans speculate that Swift may have more surprises in store to maintain her chart-topping reign.

As Taylor Swift continues to break records and redefine the music industry, her strategic approach to album releases serves as a blueprint for artists looking to maintain momentum on the charts. While some question the longevity of Swift’s extended rollout strategy, her undeniable success and loyal fan base continue to solidify her position as a powerhouse in the music world.