Universal Australia and One Day Recordings team up.

SYDNEY, Australia — Universal Music Australia and hip-hop specialist One Day Entertainment have formed a strategic relationship that both parties believe will unearth and launch more Aussie acts into the global music scene.

Through this partnership, One Day Recordings will collaborate closely with UMA label EMI Music Australia to develop and showcase local talent, creating opportunities both within Australia and internationally.

Representatives for UMG express confidence that this joint venture will enhance the major music company’s Australian artist roster by leveraging One Day Recordings’ strong A&R connections in the domestic market.

EMI managing director Mark Holland acknowledges the drive and commitment shown by the One Day team over the past few years. He is eager to collaborate with them in discovering and nurturing the next generation of musicians, recognizing their success in artist and studio management, as well as touring and event promotion.

Financial terms of the agreement were not disclosed.

Established in 2013 as an artist collective with members including Horrorshow, Spit Syndicate, Joyride, and Jackie Onassis, One Day Entertainment initially operated as an events brand. In 2019, the Sydney-based company expanded its focus to include artist and producer management under the leadership of co-founders Nick Lupi and Adit Gauchan.

One Day currently represents acclaimed artists like Grammy-nominated producer 18YOMAN and ARIA Award-winning hip-hop group ONEFOUR, featured in the Netflix documentary “Against All Odds.” The roster also includes artists Chillinit and tiffi.

UMA president and CEO Sean Warner believes that the collaboration between One Day and EMI Australia will bring a fresh perspective to the Australian music industry. Warner emphasizes the constant search for new talent and expresses excitement about expanding the roster with the help of Nick and Adit alongside their A&R teams.

The announcement of this joint venture follows a call from the artist management community to address the issue of Australian artists’ “discoverability.” The Association of Artist Managers proposed Michael’s Rule, a three-pronged industry code requiring major tours to include a local support act, as one solution to this challenge.